Swedish Basketball Leagues commit to realising a digital transformation

ENGLISH:

The Swedish Men’s Basketball League (SBL) and Men’s Superettan League have committed to undertaking an impressive digital transformation, designed to create new possibilities to engage fans and spread the experience of basketball wider than ever before, through a new partnership with Sportality.

The partnership will see both leagues switch to the Sportality Platform as their website provider. In doing so, the leagues and all participating clubs will be collected into a unified network designed to strengthen the brands of both tournaments. The move will also facilitate new digital synergies for the basketball clubs, who will benefit from the possibility to create and share content throughout the network, giving fans a more relevant content experience and even more opportunities to consume and enjoy Swedish basketball.

“We are very proud to be working with both leagues to lead and facilitate their digital transformation. Our platform gives both leagues and participating clubs new possibilities to enable business growth. This is a clear signal from both SBL and Superettan of their determination to invest in the sport and its long-term development here in Sweden and we look forward to supporting both customers to engage their fans and enable new commercial prospects” says Linus Carlholt, Head of Partnership at Sportality.

To read the press release in its entirety, please click on the download button directly below.

For press enquiries, please contact David Lassing, Sportality CEO on +46 70 513 74 32