Sportality Privacy Policy
Version 1.0.0 Updated July 19, 2021

Your privacy is important to us. This Privacy Policy describes how Sportality Aktiebolag (“Sportality”) collects data from you through our interactions with you, via our website, and also describes how we use and store that data with your explicit consent. This Privacy Policy identifies the choices you can make about the data we collect and store, and, how you may grant or revoke consent to those processes.

Sportality offers a range of products and services focused on helping sports leagues and clubs to develop their brand footprint and take the next step in their business development journey. Collecting data on how you use and move through our website is necessary for us to provide our Services in a way that is tailored to your specific needs.

Please carefully read this Privacy Policy to understand how Sportality may collect, use and share your personal information with your consent. The terms “we”, “us” or “Sportality” are each intended as reference to Sportality Aktiebolag.

Why we process your personal data and the legal basis for processing

We process your personal data only if you consent to its processing.

Under certain laws we are required to state the legal basis for processing your personal data and special category data. We process your personal data on the legal basis that processing is required to provide you with acess to our site and its services and that processing is required to comply with our legal obligations. We rely on your consent to process any health data that is classified as a special category of personal data.

How We Collect and Use Personal Data

Sportality collects data to operate effectively and provide you with the appropriate contents on our website. You have the option to decline when asked to provide personal data. But if you elect not to provide data that is necessary to a product or service feature, you may not be able to use all Services products or features given the provided information is necessary for us to perform certain critical Services tasks and to support certain features on our site.

Sportality does not sell your data to advertisers. We use the data through our interactions with you to personalize the advice insights and service you receive.

We use collected data to continually improve our product and services including adding new features and enhancing accuracy of our platform.

The data we collect varies based on your interactions with Sportality, and our selected partners, as well as based on your selections regarding various Services product settings and the specific product and features you may utilize. The following are a list of the categories of data we collect:

Personal Contact Data, Credentials and Protected classified information

Data We Collect will vary according to the specific service, webpages or products you access, but can include your first and last name, phone number, email and IP address. In instances where you make use of our content management platform (also known as “Sportality Platform” and “Digital Platform”), this may also include postal address, username and password. This may also include preferred language. All of our databases are encrypted, additionally within the database certain identifiers including your name, password and email address are all further encrypted so administrative staff cannot view them to help safe guard against a data breach.

Why: We collect this information to authenticate, secure and provide you with access to our Services. We also use this information to communicate with you as to your account, news and other information that may be pertinent to you which you may opt out of.

Usage Data:

Data We Collect: Data about your device and how you and your device interacts with Sportality and our products and services can be necessary to provide you a more personalized experience.

Technical Information: We collect information from your browser, computer, or mobile device when you access or use our Products and Services, such as browsing history and search history within our sites. This information includes device and network information, cookies, log files and analytics information which we use to increase our ability to improve our services.

Customer Service / Troubleshooting: When you engage with customer service, we collect data about you, your device, and other details related to the issue. When you contact us for customer support, any phone conversations, email correspondences or chat sessions with our representatives may be monitored and recorded. These may also include error and performance reports used to help customer support in identifying potential issues.

Why: We use data to provide improve customer service and efficient troubleshooting of potential user issues. We use data to develop aggregated analysis and business intelligence to enable us to operate, improve, make informed decisions, secure, and report on performance of the business.

Reasons We Share Personal Data

We only share your personal data with your consent or as necessary to complete any transaction or provide any product or service you have requested or authorized.

We share personal data with subsidiaries, vendors, partners or agents working on our behalf for the purposes described in this statement to provide our Service. An example being we use 3rd parties for integrated statistics, ticketing and streaming provisions. These companies must follow our data privacy and security requirements and are not allowed to use personal data they receive from us for any other purpose.

Subject to your privacy settings, your information and content may be publicly accessible should you authorize that, which is your choice.

We may share your information with affiliates under common control with us, who are required to comply with the terms of this Privacy Policy with regard to your information.

We may preserve and share your information with third parties, including law enforcement, public or governmental agencies, or private litigants, within or outside your country of residence, if we determine that such disclosure is reasonably necessary to comply with the law, including response to court orders, warrants, subpoenas, or other legal or regulatory process. We may also retain, preserve or disclose your information if we determine that disclosure is reasonably necessary or appropriate to prevent any person from death or serious bodily injury, to address issues of national security or other issues of public importance, to prevent or detect violations of our Terms of Service or fraud or abuse of Sportality or its members, or to protect our operations or our property or other legal rights, including by disclosure to our legal counsel and other consultants and third parties in connection with actual or potential litigation.

To learn more please also refer to the Sportality General Terms & Condition document.

Access and Control of Your Personal Data

You can view and manage your data via the Sportality website portal. Visiting from an unknown browser or whilst in incognito mode will present you with a cookie pop-up, where can remove permissions for us to access personal data. Alternatively, you can contact our Support Team (information below)

Deleting Information and Accounts

You may request that your account is deleted by contacting the company at support@sportality.se. Once deleted, your data cannot be reinstated.

Revoking consent

Where you have previously provided your consent, such as to permit us to tailor our website and its services to suit your needs, you always retain the right to revoke or withdraw your consent to the processing of your information at any time. For example, you can revoke or withdraw your consent by updating your settings. In certain cases, we may continue to process your information after you have withdrawn consent if we have a legal basis to do so or if your withdrawal of consent was limited to certain processing activities.

Complaint Rights

Should you wish to raise a concern about our use of your information (and without prejudice to any other rights you may have), you have the right to do so with your local supervisory authority.

Retention of Information

We retain information as long as it is necessary to provide the Services to you and others, subject to any legal obligations to further retain such information. Information associated with your account will generally be kept until it is no longer necessary to provide the Services or until you ask us to delete it or your account is deleted whichever comes first.

You can opt out of receiving products and services recommendations by discontinuing use of our product and/or Service or communicating a request to opt-out of receiving that information from us. If you discontinue your use of our product and/or the Service for a period of ninety days or more, we may require you to re-register or otherwise stop communicating with you electronically.

Cookies and Similar Technologies

This website uses cookies and similar technologies for several purposes. These purposes can include:

  • Sign-in and Authentication: Our website is hosted by www.squarespace.com, who use an encrypted and unique authentication cookie to give you access to our site.

  • Storing Preferences and Settings: Allowing you to save preferences and settings so that you do not have to be reset each time you use the Website.

  • Security: Utilizing cookies to detect fraud and abuse of our Applications, Websites and services.

  • Affiliate Marketing: products and services provided by Leadoo Marketing Technologies are implemented on this website to provide you with chatbot functionality and smart profiling, which allows us to further tailor our offering to suit the pathway/journey you take through our website and the content you engage with.

  • Social Media: To provide ability to share content on social media we may include social media cookies to provide such a service feature.

  • Reporting Bugs and Feedback: We may use cookies to allow you to report product issues and feedback on the Application or Website.

  • Analytics and Performance: To provide our products and services, we use cookies and other similar technologies to gather usage, performance data and for use in back-end activities to ensure the respective Applications and Websites remain up and running in an efficient manner.

In addition to the cookies and other similar technologies Sportality sets when you visit our services and Website properties, third parties may also set cookies when you visit our sites which in many cases are parties we have hired to provide services on our behalf including site performance analytics or content. In such cases you may be connected to those third-party servers to retrieve that content or services and they may be able to set or read their own cookies on your device and collect information about your online activities.

To help us monitor site performance analytics we use web beacons or similar technologies from third-party analytics providers. These technologies enable the analytics providers to set or read their own cookies or other identifiers on your device, through which they can collect information about your online activities across applications, websites or other products. However, we prohibit these analytics providers from using web beacons on our sites to collect or access information that directly identifies you (such as your name or email address). You can opt out of data collection or use by some of these analytics providers by clicking the following links:

As a user, you are presented with the opportunity to opt in or out of these cookies when you first launch the site, a preference you withhold the right to review at any time. For more information on the types of cookies that we use and for what purpose, please visit our cookie policy.

Other Important Privacy Information

Below, you will find additional privacy information you may find important. Should you have any questions please contact us at Sportality Customer Support at support@sportality.se.

Security of Personal Data

Sportality is committed to protecting the security of your collected personal data. We use a variety of security technologies and procedures to help protect your personal data from unauthorized access, use or disclosure. For example, we store the personal data you provide encrypted and on computer systems that have limited access and are in controlled facilities.

Collection of Data from Children

We do not intend to market to or interact with, or secure any User Data from, children sixteen (16) years old or younger. Our Service is not by design reasonably likely to attract children sixteen (16) years old or younger to purchase or otherwise use our Service.

You must be over the age of eighteen (18) to create an account and use our Service.

If you are a minor and wish to utilize our product or the Service, your parents or legal guardians (hereafter your “Parents”) must engage in purchasing the product or Service and additionally if you are over eighteen (18) years old give us their written consent by contacting our customer service department. Our teams will answer any questions that you or your Parents may have concerning the use of our products and services and the rules relating to the collection of personal data.

Personal Data Breach Response

Should a data breach occur the company shall announce breach response for affected users within the period defined contractually after occurence of such an event.

Retention of Personal Data

Sportality retains personal data for as long as necessary to provide the products and fulfill the transactions you have requested or for other essential purposes such as complying within our legal obligations, resolving disputes, financial records and enforcing our agreements. Because these needs may vary for different data types in the context of different products the retention period may vary significantly. For more information concerning how your data is stored and retained, please email support@sportality.se.

Where We Store and Process Personal Data

Personal data collected by Sportality is stored and processed in Sweden and accessed by authorized users for support in regions where Sportality or its affiliates or service providers maintain facilities.

We take steps to ensure that the data we collect under this Privacy Policy is processed according to the provisions of this statement and the requirements of applicable law wherever the data is located.

Changes to the Privacy Policy

This Privacy Policy is subject to change from time to time when necessary based on customer feedback and changes to our products and services. As such you are advised to review this Privacy Policy occasionally as Sportality shall endeavor to notify you of any material changes to the Policy.

Your continued use of any aspect of the Service after Sportality modification of this Privacy Policy constitutes your acceptance of the modified Privacy Policy. If any term or provision of this Privacy Policy is be found to be invalid, illegal or otherwise unenforceable, such finding will not affect the other terms or provisions of this Privacy Policy, or the whole of this Privacy Policy, but such term or provision will be deemed modified to the extent necessary to render such term or provision enforceable, and the rights and obligations of you and Sportality will be construed and enforced accordingly, preserving to the fullest permissible extent the intent and agreements set forth in this Privacy Policy.

If you object to any of the changes to this Privacy Policy, you should stop using the Services and delete your account immediately.

How to Contact Us

If you have any technical or support questions, please contact us at support@sportality.se.

If you have any privacy concerns, complaints or inquiries, please contact us via email at support@sportality.se.